Custom lines of business
A custom line of business (LOB) is a country-specific, user-defined LOB that maps to an Verisk-supported LOB.

Custom lines of business (LOB) is one feature of the Advanced Loss Modification (ALM) (ALM) offering.
After defining a custom LOB, you can view sums insured data for the LOB, apply adjustment factors to the data, specify a coverage rate when you create a reinsurance program, and include losses for the custom LOB in analysis results.
Procedure
To define a custom line of business:
- In the Custom Lines of Business pane, select a country for which you want to define custom LOBs.
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In the country-specific pane (right-most pane):
- Enter a custom name.
- Select an LOB Mapping.
- Click Save.
- Repeat steps 2 and 3 to define additional custom LOBs.
